Based on the best-selling book by Greg Behrendt and Liz Tuccillo, He's Just Not That Into You explores the complex rules of the dating game and the misunderstandings that often arise between couples. An unlucky-in-love singleton grows increasingly frustrated by her failure to figure out the men in her life and as a result, seeks out an advice columnist to help her. However, things turn complicated when the columist realises he's starting to fall for the girl.